The 2025 WWE Royal Rumble Premium Live Event (PLE) will undoubtedly go down in history as one of the most memorable nights in recent wrestling history. Among the many surprises and standout moments, one of the biggest highlights was the long-awaited return of Alexa Bliss, who stepped back into the ring for the first time in two years. Her return was met with thunderous applause from the WWE Universe, marking the end of a lengthy hiatus and the beginning of a new chapter in her career.
However, behind the scenes, Bliss’s return was anything but straightforward. Reports leading up to the event revealed that WWE had initially planned for her to make her comeback on the January 13, 2025, edition of Monday Night RAW. Those plans were scrapped due to failed contract negotiations between Bliss and WWE. Fortunately, the two parties reached a last-minute agreement, allowing Alexa to make her triumphant return at the Royal Rumble.
In this article, we’ll break down the details of Alexa Bliss’s return, the contractual hurdles that nearly delayed it, and what this means for her future in WWE. We’ll also explore the significance of her comeback and how it fits into WWE’s broader storytelling landscape.
Alexa Bliss’s Return: A Moment Two Years in the Making
Alexa Bliss’s last match before her return at the 2025 Royal Rumble took place at the 2023 Royal Rumble, where she lost a singles title match to Becky Lynch. Following that match, Bliss stepped away from the ring due to personal reasons and health concerns, leaving fans wondering when—or if—she would ever return.
Her absence left a noticeable void in the women’s division, as Bliss has long been one of WWE’s most versatile and beloved performers. Known for her charismatic mic skills, in-ring prowess, and ability to adapt to various characters—from the bubbly “Goddess of WWE” to the dark and twisted ally of Bray Wyatt—Bliss has always been a fan favorite.
When rumors of her return began circulating in late 2024, the WWE Universe was understandably excited. However, the road to her comeback was far from smooth.
Contract Negotiations: A Last-Minute Deal
According to Dave Meltzer of F4WOnline.com, WWE had initially planned for Alexa Bliss to return on the January 13, 2025, episode of RAW. However, those plans were canceled due to financial disagreements between Bliss and WWE. At the time, Bliss was still under a frozen contract from her previous deal, which had been paused during her two-year hiatus. With the contract set to expire soon, WWE was hesitant to feature her on television without a new agreement in place.
Meltzer noted, “WWE didn’t want to put someone on the show who then could leave quickly without a 90-day non-compete.” This cautious approach is understandable, as WWE invests significant time and resources into building storylines and promoting its talent. Losing a top star like Alexa Bliss to a competitor would have been a major blow.
Fortunately, the two sides were able to reach a new five-year deal on the day of the Royal Rumble, paving the way for Bliss’s surprise appearance. The timing couldn’t have been better, as her return added an extra layer of excitement to an already stacked event.
The Royal Rumble Moment: A Triumphant Comeback
When Alexa Bliss’s music hit during the Women’s Royal Rumble match, the crowd erupted in cheers. Dressed in a new ring gear that blended her classic “Goddess” persona with a darker, more mysterious edge, Bliss looked every bit the superstar fans remembered. Her performance in the match was a reminder of why she’s considered one of the best in the business, as she delivered signature moves and interacted with both old rivals and new faces.
While Bliss didn’t win the Royal Rumble, her presence was a clear signal that she’s back and ready to reclaim her spot at the top of the women’s division. The WWE Universe is already buzzing about potential feuds and storylines for her, including a possible showdown with current Women’s Champion Rhea Ripley or a reunion (or confrontation) with Bray Wyatt, should he also make a return.
The Merchandise Angle: A Sign of WWE’s Confidence
One interesting detail surrounding Bliss’s return is the fact that WWE had a new t-shirt ready for her at the Royal Rumble. Reports suggest that the merchandise was actually designed weeks earlier, in anticipation of her planned return on the January 13 RAW. This indicates that WWE was confident a deal would eventually be reached, even as negotiations dragged on.
The quick rollout of new merchandise also highlights WWE’s marketing savvy. By capitalizing on the excitement of Bliss’s return, the company can maximize revenue while giving fans a tangible way to show their support for their favorite superstar.
What’s Next for Alexa Bliss?
With a new five-year contract in hand, Alexa Bliss is poised to play a major role in WWE’s future. Her return comes at a time when the women’s division is more competitive than ever, with stars like Rhea Ripley, Bianca Belair, Charlotte Flair, and Becky Lynch leading the charge. Bliss’s versatility makes her a valuable asset, as she can seamlessly transition between face and heel roles while delivering compelling storylines.
Fans are already speculating about potential feuds and alliances. Could we see a reunion with Bray Wyatt, reigniting their dark and twisted partnership? Or will Bliss set her sights on the Women’s Championship, aiming to add another title reign to her already impressive resume? Whatever the future holds, one thing is certain: Alexa Bliss is back, and the WWE Universe couldn’t be happier.
The Bigger Picture: WWE’s Commitment to Its Stars
Alexa Bliss’s return and the resolution of her contract negotiations underscore WWE’s commitment to retaining top talent. In an era where rival promotions are actively recruiting stars, securing a long-term deal with a fan favorite like Bliss is a significant win for WWE. It also sends a message to other performers that the company is willing to invest in its talent, even after extended absences.
For fans, Bliss’s return is a reminder of why they fell in love with WWE in the first place. The unpredictability, the drama, and the larger-than-life personalities all come together to create moments that will be remembered for years to come.
Conclusion: A New Era for Alexa Bliss
Alexa Bliss’s return at the 2025 Royal Rumble was a moment of pure joy for the WWE Universe. After two years away from the ring, she proved that she hasn’t missed a beat, delivering a performance that reminded everyone why she’s one of the best in the business. With a new contract and a fresh start, the future looks bright for the “Goddess of WWE.”
As we look ahead to WrestleMania 41 and beyond, one thing is clear: Alexa Bliss is back, and she’s ready to shine. Whether she’s chasing championships, crafting compelling storylines, or simply entertaining the fans, Bliss’s presence is a welcome addition to WWE programming. Welcome back, Alexa—we missed you!